How to Use Google Reviews to Market Your Replacement Window Company

Replacement window marketing is extremely competitive, so it’s important that we leverage every available option available in order to convert the maximum number of leads. Attracting positive Google reviews is one of the most important things your replacement window company can do — there are multiple benefits.

Positive Google reviews make consumers trust a local business. In fact, more than 70 percent of all consumers say that positive reviews impact their purchase decision, and more than 90 percent say they will use a local business if they have an average rating of four-stars or higher.

When a local customer is looking to hire a window replacement company, reading positive reviews is going to instill trust and confidence — and they are going to be more inclined to hire your business.

In addition, attracting Google reviews has a positive impact on your replacement window SEO (search engine optimization). Your visibility in the local search results can improve as a result of attracting a lot of reviews, and that can lead to more website traffic, leads, sales and revenue.

Google reviews have many advantages and can contribute a lot to your replacement window marketing effort. But, before we dive into how to leverage the reviews there is a three-step formula you must follow to make sure you attract a consistent flow of positive reviews.

Step #1: Optimize Your Google My Business Profile

A Google My Business profile is something every business should have, but unfortunately not every business has its page optimized properly. The information within your Google My Business profile is what Google’s algorithm pulls from when determining what results to display on the local Google Maps results.

Complete and accurate contact information, location data, images and a very detailed description are all equally important. Take the time to complete every section thoroughly. When we optimize a profile we spend a lot of time creating a description that helps Google understand where and when your replacement window company should appear in the local search results.

Step #2: Create a Process to Attract Google Reviews

While you might attract some reviews naturally without any effort, you need to establish a system that works to secure reviews from all of your previous customers — the more positive Google reviews your business receives, the more visibility you will receive and the more window company leads you will generate. Some strategies to consider include:

Ask on Social Media: There is a good chance that a lot of your followers on social media are past window replacement leads and customers, right? A simple posts that says, “How was your experience with our company? We would love to hear from all of our past customers” along with a link to your Google reviews page is a great way to easily attract replacement window reviews. You can even automate this, scheduling posts using a social media management platform, set to publish every 30-days.

Ask Your Email List: Building an email list is a great way to advertise a window company if you segment your list properly. For example, you need to separate leads and prospects from customers — your message to these groups will be very different. You can send the same example message outlined above for social media in email form to past customers.

Ask After the Sale: When your company finishes a window replacement job do you send an email thanking the customer for their business? If not you should. This is also a great opportunity to ask for a review. A simple, “We would greatly appreciate it if you took a minute to review our business on Google” with a link to your Google reviews is all it takes.

Offer an Incentive: If you find that the above mentioned options aren’t converting at an extremely high rate you might want to consider adding an incentive. Something like this works very well: “We know your time is valuable so we’d like to offer you a Starbucks gift card for your troubles. Enjoy your next couple of coffees on us for taking the time to leave a Google review.”

Step #3: Respond to Your Google Reviews

This is such a simple step, but one that many business owners neglect — it’s such an easy way to grow a window and door company. When someone takes the time to leave your business a review on Google, reply to it.

A lot of business owners only reply to negative or less than stellar reviews and assume a glowing five-star review doesn’t need their attention. This is the wrong way to think — replying to all reviews shows both prospects and customers that you care. Prospects are going to feel more comfortable hiring your window and door company and previous customers are going to refer your business to friends and family.

For the biggest impact try to reply to all reviews as quickly as possible.

Ok, now let’s dive into how to leverage your Google reviews to help market your window and door company:

Showcase Your Google Reviews on Your Website

Social proof is one of the most powerful conversion boosters and something that should be used to market a window and door company. Showcasing your Google reviews on your website — preferably near your call-to-action — is a great way to make your prospects feel confident in your business.

There are several ways we can creatively and effectively implement your reviews in your website design. Having them near lead-submit forms can help push a potential customer to convert, whereas if the review wasn’t visible he or she might not have felt confident enough to take that next step.

Above it was mentioned that social media is a great place to ask for Google reviews. It’s also a great place to post past reviews in order to generate leads for a window company. When a potential customer is thinking about hiring your company they are likely to check out your social media profiles.

Most consumers will do this as a way to feel reassured that a business is legit and trustworthy. Creating social media content that features testimonials, reviews and even pictures of past customers is a great way to market your replacement window company.

Convert Google Reviews into Referral Marketing Partners

Every single past customer is a gateway to more replacement window customers through referrals. Contact every customer that leaves a positive review and offer them a referral marketing deal.

This could be a percentage of the job, a flat-fee or even a gift card bounty. Offering a simple incentive is a great way to get happy customers talking about your business to friends and family members and bringing your company up in conversations when someone is in need of new windows or doors.

Over time this simple strategy can really scale into a profitable marketing channel. What if you were attracting one, two or even five new jobs per month — all referrals — simply by extending the offer to every past customer that left a great review? This can be a game changer for your business.

Include Positive Google Reviews in Your Marketing Emails

When we build out a campaign to generate replacement window and door leads, we know that not every lead is going to turn into an immediate sale. Some potential customers are doing preliminary research and might not be ready to hire a company for several months. Other leads need a little more convincing before they convert into a sale.

Leads need to be placed in an email marketing sequence that is designed to inform and educate, helping to build trust, and eventually get the leads to pull the trigger and hire your business. Including reviews in the marketing emails is a great way to help build the trust quicker.

It’s a simple addition that can pay huge dividends. Creating a “See what our customers are saying” section in your email marketing template gives you a place to showcase your best reviews, and leverage their impact to help convert your pipeline of leads.

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